IMAGE CAMPAIGN 
LOGISTIC HEROES

"Stop moaning. Get on with it!”
This is the banner under which the "Die Wirtschaftsmacher" initiative was launched last autumn to win over comrades-in-arms for the nationwide, cross-company and cross-industry image campaign "Logistikhelden" (Logistics Heroes). The goal is to get young talent interested in logistics.
And logisticians are getting on with it: more than 80 companies and organisations are already on board.

The campaign starts in mid-2019. 

Night Star Express is the first overnight express service provider to get involved in this initiative and is one of the participants.


Matthias Hohmann says why: "We support the 'Die Wirtschaftsmacher' initiative because logistics, with its demanding functions, interesting professional fields and numerous 'logistics heroes', is one of the most diversified industries in the world. Together with strong partners, we want to make our contribution towards bringing the logistics sector, the third largest economic sector in Germany, closer to the general public. In particular, we want to promote the diverse professions with future-proof opportunities in logistics and the image and esteem that they deserve."


At the heart of the campaign are "logistics heroes" who, as sympathetic and credible ambassadors, are synonymous on the whole for the efficiency and professionalism of all logistical spheres of activity. So who are also those who perform heroic logistical deeds in the Night Star Express businesses on a daily basis.
 

"In particular, we want to promote the diverse professions with future-proof opportunities in logistics and the image and esteem that they deserve.”
 

Matthias Hohmann,
Managing Director Night Star Express GmbH